Murthy,S.N, & Bhojanna,U. (2011). Advertising: An I M C perspective (2 nd ed.). Excel Books.
Chicago Edition CitationMurthy,S.N, i Bhojanna,U. Advertising: An I M C Perspective. 2 nd ed. New Delhi: Excel Books, 2011.
Cita MLAMurthy,S.N, i Bhojanna,U. Advertising: An I M C Perspective. 2 nd ed. Excel Books, 2011.
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