APA aipamena

Cravens, D. W., & Piercy, N. F. (2012). Strategic marketing (8th ed.). Tata McGraw Hill.

Chicago Style aipamena

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. New Delhi: Tata McGraw Hill, 2012.

MLA aipamena

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. Tata McGraw Hill, 2012.