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The 4A's of marketing : creating value for customers,companies and society /

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Bibliographic Details
Main Author:	Sheth, Jagdish N.
Other Authors:	Sisodia, Rajendra S.
Format:	Printed Book
Language:	English
Published:	New York : Routledge, 2012
Subjects:	Marketing

Description
Physical Description:	xiii, 209 cm. 25 cm.
ISBN:	9780415898355