APA Edition Citation

Sheth, J. N., & Sisodia, R. S. (2012). The 4A's of marketing: Creating value for customers,companies and society. Routledge.

Chicago Edition Citation

Sheth, Jagdish N., and Rajendra S. Sisodia. The 4A's of Marketing: Creating Value for Customers,companies and Society. New York: Routledge, 2012.

MLA Edition Citation

Sheth, Jagdish N., and Rajendra S. Sisodia. The 4A's of Marketing: Creating Value for Customers,companies and Society. Routledge, 2012.