APA Edition Citation

Bateson,John E G, & Hoffman ,K Douglas. (2011). Services marketing (4th ed.). Cengage Learning.

Chicago Edition Citation

Bateson,John E G, and Hoffman ,K Douglas. Services Marketing. 4th ed. New Delhi: Cengage Learning, 2011.

MLA Edition Citation

Bateson,John E G, and Hoffman ,K Douglas. Services Marketing. 4th ed. Cengage Learning, 2011.

Warning: These citations may not always be 100% accurate.