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Marketing management A south Asian perspective
| 主要作者: | |
|---|---|
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
Delhi
Pearson
2013
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| 版: | 14th |
| 主題: |
書本目錄:
- Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value