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Marketing management A south Asian perspective

Bibliografske podrobnosti
Glavni avtor: Kotler,Philip
Format: Printed Book
Jezik:English
Izdano: Delhi Pearson 2013
Izdaja:14th
Teme:
Kazalo:
  • Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value