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Marketing management A south Asian perspective
| Autor Principal: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
Delhi
Pearson
2013
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| Edición: | 14th |
| Subjects: |
Table of Contents:
- Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value