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Marketing management A south Asian perspective
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Delhi
Pearson
2013
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| Edition: | 14th |
| Subjects: |
Table of Contents:
- Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value