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Marketing management A south Asian perspective
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
Delhi
Pearson
2013
|
| Vydání: | 14th |
| Témata: |
Obsah:
- Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value