APA Edition Citation

Rai, A. K. (2013). Customer relationship mangement: Concepts and cases (2nd ed.). PHI Learning.

Chicago Edition Citation

Rai, Alok Kumar. Customer Relationship Mangement: Concepts and Cases. 2nd ed. Delhi: PHI Learning, 2013.

MLA Edition Citation

Rai, Alok Kumar. Customer Relationship Mangement: Concepts and Cases. 2nd ed. PHI Learning, 2013.

Warning: These citations may not always be 100% accurate.