Kumar,Alok, Sinha ,Chhabi, & Sharma, R. (2012). Customer relationship mangement: Concepts and application. Biztantra.
Chicago Edition CitationKumar,Alok, Sinha ,Chhabi, and Rakesh Sharma. Customer Relationship Mangement: Concepts and Application. New Delhi: Biztantra, 2012.
MLA Edition CitationKumar,Alok, et al. Customer Relationship Mangement: Concepts and Application. Biztantra, 2012.
Warning: These citations may not always be 100% accurate.