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Media rules! : mastering today's technology to connect with and keep your audience
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| Format: | Printed Book |
| Language: | English |
| Published: |
canada
John Wiley and sons
2008
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Table of Contents:
- The media that matters--Translating transition--be all things--be organic--be a guide--be choosy--be a fighter--be an expert--be part of the best team--be ahead of your audiences--be second to your competitors--be fresh--be geographically relevant--be a public failure--be connected and coordinatd--be a steward--be measurable