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Media rules! : mastering today's technology to connect with and keep your audience

Detalles Bibliográficos
Autor Principal: Reich, Brian
Outros autores: Solomon, Dan
Formato: Printed Book
Idioma:English
Publicado: canada John Wiley and sons 2008
Subjects:
LEADER 01064 a2200205 4500
008 140623b xxu||||| |||| 00| 0 eng d
020 |a 9780470108888 
082 |a 302.2 
100 |a Reich, Brian 
245 |a Media rules! :  |b mastering today's technology to connect with and keep your audience  |c Brian Reich and Dan Solomon 
260 |c 2008  |b John Wiley and sons  |a canada 
300 |a xxii,230p. ;  |c 23 cm. 
505 |a The media that matters--Translating transition--be all things--be organic--be a guide--be choosy--be a fighter--be an expert--be part of the best team--be ahead of your audiences--be second to your competitors--be fresh--be geographically relevant--be a public failure--be connected and coordinatd--be a steward--be measurable 
650 |a Communication and technology 
650 |a Globalisation 
650 |a Mass media 
700 |a Solomon, Dan 
942 |2 ddc  |c BK 
999 |c 102068  |d 102068 
952 |0 0  |1 0  |4 0  |6 302_200000000000000_REI_M  |7 0  |9 102392  |a UL  |b UL  |c ST1  |d 2013-06-13  |e 2  |g 1054.56  |l 1  |o 302.2 REI/M  |p 90481  |r 2016-03-18  |s 2016-03-11  |v 1444.61  |y BK