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Strategic marketing management /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Chennai:
MJP Publishers,
2012
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| Soggetti: |
Sommario:
- Essentials of strategic marketing management--process of strategic marketing management--Analysing buyer behaviour--Strategic marketing factors for growth--Strategic marketing planning--situation analysis--Market segmentation and product positioning--strategic product pricing--distribution strategy--product life cycle management strategies--New product strategies--competition winning strategies--Advertising and sales promotion strategies--salesforce management strategies--creation of competitive advantages--strategic services management--customer relationship strategies.