تحميل...
Strategic marketing management /
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
Chennai:
MJP Publishers,
2012
|
| الموضوعات: |
جدول المحتويات:
- Essentials of strategic marketing management--process of strategic marketing management--Analysing buyer behaviour--Strategic marketing factors for growth--Strategic marketing planning--situation analysis--Market segmentation and product positioning--strategic product pricing--distribution strategy--product life cycle management strategies--New product strategies--competition winning strategies--Advertising and sales promotion strategies--salesforce management strategies--creation of competitive advantages--strategic services management--customer relationship strategies.