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| LEADER |
01178 a2200181 4500 |
| 008 |
131022b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788180941344
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| 082 |
|
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|a 658.8
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| 100 |
|
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|a Soundaian, S.
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| 245 |
|
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|a Strategic marketing management /
|c S Soundaian
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| 260 |
|
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|c 2012
|b MJP Publishers,
|a Chennai:
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| 300 |
|
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|a xix,343p. ;
|c 25 cm
|
| 505 |
|
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|a Essentials of strategic marketing management--process of strategic marketing management--Analysing buyer behaviour--Strategic marketing factors for growth--Strategic marketing planning--situation analysis--Market segmentation and product positioning--strategic product pricing--distribution strategy--product life cycle management strategies--New product strategies--competition winning strategies--Advertising and sales promotion strategies--salesforce management strategies--creation of competitive advantages--strategic services management--customer relationship strategies.
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| 650 |
|
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|a Management,marketing
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| 650 |
|
|
|a Marketing management
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| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
|
|
|c 100941
|d 100941
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_SOU_S
|7 0
|9 100922
|a UL
|b UL
|c ST1
|d 2013-06-13
|e 2
|g 1073.00
|l 0
|o 658.8 SOU/S
|p 89575
|r 2013-10-10
|v 1450.00
|y BK
|