The consumer mind : brand perception and the implication for marketers /

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Sonraí Bibleagrafaíochta
Príomhúdar: Martinez, Pepe
Formáid: Printed Book
Teanga:English
Foilsithe: London: Kogan page, 2012
Ábhair:
Neuromarketing
Branding(marketing)
Marketing > Psychological Aspects
Consumers > Psychology

University of Calicut

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