The consumer mind : brand perception and the implication for marketers /

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Bibliographic Details
Main Author: Martinez, Pepe
Format: Printed Book
Language:English
Published: London: Kogan page, 2012
Subjects:
Neuromarketing
Branding(marketing)
Marketing > Psychological Aspects
Consumers > Psychology
Description
Physical Description:xviii, 178p. ; 24 cm
ISBN:9780749465704

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