APA Edition Citation

Rodgers, . S., & Thorson, . E. (2012). Advertising theory. Routledge.

Chicago Edition Citation

Rodgers, Shelly, and Esther Thorson. Advertising Theory. New York: Routledge, 2012.

MLA Edition Citation

Rodgers, Shelly, and Esther Thorson. Advertising Theory. Routledge, 2012.