APA Edition Citation

Denis McQuail. (2002). McQuail's mass communication theory (4th ed.). Sage.

Chicago Edition Citation

Denis McQuail. McQuail's Mass Communication Theory. 4th ed. London: Sage, 2002.

MLA Edition Citation

Denis McQuail. McQuail's Mass Communication Theory. 4th ed. Sage, 2002.

Warning: These citations may not always be 100% accurate.