APA Edition Citation

John Wilmshurst & Adrian Mackay. (2002). The fundamentals of advertising (2nd ed.). Butterworth-Heinemann.

Chicago Edition Citation

John Wilmshurst and Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Oxford: Butterworth-Heinemann, 2002.

MLA Edition Citation

John Wilmshurst and Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Butterworth-Heinemann, 2002.

Warning: These citations may not always be 100% accurate.