APA Edition Citation

John McDonough & Museum of Broadcast communications. (2003). Encyclopaedia of Advertising (v.3: P-Z). Fitzroy Dearborn.

Chicago Edition Citation

John McDonough and Museum of Broadcast communications. Encyclopaedia of Advertising (v.3: P-Z). New York: Fitzroy Dearborn, 2003.

MLA Edition Citation

John McDonough and Museum of Broadcast communications. Encyclopaedia of Advertising (v.3: P-Z). Fitzroy Dearborn, 2003.