John McDonough & Museum of Broadcast communications. (2003). Encyclopaedia of Advertising (v.2: F-O). Fitzroy Dearborn.
Chicago Edition CitationJohn McDonough and Museum of Broadcast communications. Encyclopaedia of Advertising (v.2: F-O). New York: Fitzroy Dearborn, 2003.
MLA Edition CitationJohn McDonough and Museum of Broadcast communications. Encyclopaedia of Advertising (v.2: F-O). Fitzroy Dearborn, 2003.
Warning: These citations may not always be 100% accurate.