APA Edition Citation

Gerard J Tellis. (2004). Effective advertising: Understanding when, how and why advertising works. Response Books.

Chicago Edition Citation

Gerard J Tellis. Effective Advertising: Understanding When, How and Why Advertising Works. New Delhi: Response Books, 2004.

MLA Edition Citation

Gerard J Tellis. Effective Advertising: Understanding When, How and Why Advertising Works. Response Books, 2004.

Warning: These citations may not always be 100% accurate.