Carregant...
Brands, competition law and IP /
| Altres autors: | , , |
|---|---|
| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
Cambridge :
Cambridge University Press,
2015.
|
| Matèries: |
Taula de continguts:
- Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
- An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren
- Bayer or walgreen's? : the relationship of premium and value brands in the united states / James Langenfeld, Wenqing Li, and Sophie Yang
- The value of brands and the challenge of free riding / Tony Appleton and John Noble
- Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller
- Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach & Joan M. Phillips
- Brands and market power : a bird's eye view / Daniel A. Crane
- The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes
- Brands, product differentiation and eu competition law / Ioannis Lianos
- Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja
- Trademark dilution and the management of brands: implications of the trademark dilution revision act for marketing and marketing research / John D. Mittelstaedt
- Trademark law meets branding? / Ilanah Fhima
- Brands, firms and competition / Andrew Griffiths.