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Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /

"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Dornis, Tim W.
Sprache:English
Veröffentlicht: Cambridge : Cambridge University Press, 2017.
Schriftenreihe:Cambridge intellectual property and information law ; 34
Schlagworte:
Online Zugang:https://www.cambridge.org/core/books/trademark-and-unfair-competition-conflicts/0291FCB8187B335E5A11E501202FADA8

Online

https://www.cambridge.org/core/books/trademark-and-unfair-competition-conflicts/0291FCB8187B335E5A11E501202FADA8

The National University of Advanced Legal Studies

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