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Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /
"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...
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| Język: | English |
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Cambridge :
Cambridge University Press,
2017.
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| Seria: | Cambridge intellectual property and information law ;
34 |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.cambridge.org/core/books/trademark-and-unfair-competition-conflicts/0291FCB8187B335E5A11E501202FADA8 |