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Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /
"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...
| Hlavní autor: | Dornis, Tim W. |
|---|---|
| Jazyk: | English |
| Vydáno: |
Cambridge :
Cambridge University Press,
2017.
|
| Edice: | Cambridge intellectual property and information law ;
34 |
| Témata: | |
| On-line přístup: | https://www.cambridge.org/core/books/trademark-and-unfair-competition-conflicts/0291FCB8187B335E5A11E501202FADA8 |
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