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Planning for power advertising : a user's manual for students and practitioners /

Bibliographic Details
Main Author: Halve, Anand Bhaskar
Format: Printed Book
Language:English
Published: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005.
Subjects:
Description
Physical Description:260p.
ISBN:8178295490 (India : pbk)
0761933549 (U.S. : pbk)