Ad critique : how to deconstruct ads in order to build better advertising /

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Bibliographic Details
Main Author: Tag, Nancy R.
Format: Printed Book
Language:English
Published: Thousand Oaks, Calif. : SAGE, c2012.
Subjects:
Advertising.
Advertising
Criticism.
Description
Physical Description:xiv, 199 p. : ill. ; 24 cm.
ISBN:9781412980531 (pbk.)

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