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|a 659.1
|b TEL
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100 |
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|a Tellis, Gerard J.
|
245 |
|
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|a Effective advertising :
|b Understanding when, how, and why advertising works /
|c Gerard J. Tellis
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260 |
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|a London :
|c 2004.
|b Sage Publications,
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300 |
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|a 201p.
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650 |
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|a Advertising
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