APA Edition Citation

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Sage Publications.

Chicago Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. London: Sage Publications, 2004.

MLA Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications, 2004.

Warning: These citations may not always be 100% accurate.