Loading...

Media metrics : an introduction to quantitative research in mass communication /

Bibliographic Details
Main Author: Dayal, Manoj
Format: Printed Book
Language:English
Published: London : Sage Publications,
Edition:1st ed.
Subjects:
LEADER 00834 a2200205 4500
008 191231b xxu||||| |||| 00| 0 eng d
999 |c 26737  |d 26737 
020 |a 9789386062161 
082 |a 302.230727  |b DAY 
100 |a Dayal, Manoj 
245 |a Media metrics :  |b an introduction to quantitative research in mass communication /  |c Manoj Dayal 
250 |a 1st ed. 
260 |b Sage Publications,  |a London : 
300 |a 458p. 
650 |a Measures of central tendency in media research 
650 |a Measures of asymmetry in mass communication 
650 |a Chi-square test in media research 
650 |a multivariate analysis techniques 
942 |2 ddc  |c BK 
952 |0 0  |1 0  |2 ddc  |4 0  |6 302_230727000000000_DAY  |7 0  |9 36631  |a MAIN  |b MAIN  |d 2019-07-17  |e Mathrubhumi Books  |g 550.00  |l 1  |m 1  |o 302.230727 DAY  |p 36851  |r 2020-03-12  |s 2020-01-20  |t 1  |w 2019-07-17  |y BK