Dayal, M. Media metrics: An introduction to quantitative research in mass communication. Sage Publications.
Chicago Edition CitationDayal, Manoj. Media Metrics: An Introduction to Quantitative Research in Mass Communication. London: Sage Publications.
MLA Edition CitationDayal, Manoj. Media Metrics: An Introduction to Quantitative Research in Mass Communication. Sage Publications.
Warning: These citations may not always be 100% accurate.