Citazione APA

Kotler, P., & Keller, K. L. (2017). Marketing management (15th ed.). Pearson.

Stile di citazione Chicago

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 15th ed. Noida: Pearson, 2017.

Citazione MLA

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2017.