APA Edition Citation

Kotler, P., & Keller, K. L. (2017). Marketing management (15th ed.). Pearson.

Chicago Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Noida: Pearson, 2017.

MLA Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2017.