APA Edition Citation

Sissors, J. Z., & Baron, R. B. (2017). Advertising media planning (7th ed.). McGraw Hill Education.

Chicago Edition Citation

Sissors, Jack Z., and Roger B. Baron. Advertising Media Planning. 7th ed. New Delhi: McGraw Hill Education, 2017.

MLA Edition Citation

Sissors, Jack Z., and Roger B. Baron. Advertising Media Planning. 7th ed. McGraw Hill Education, 2017.

Warning: These citations may not always be 100% accurate.