Consumer behavior and culture : consequences for global marketing and advertising /

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Détails bibliographiques
Auteur principal: Mooij, Marieke K. de
Format: Printed Book
Langue:English
Publié: Thousand Oaks : Sage Publications, 2011.
Édition:2nd ed.
Sujets:
Consumer behavior > Cross-cultural studies.
Consumers
Marketing
Description
Description matérielle:403p.
ISBN:9781412979900 (pbk.)

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