Consumer behavior and culture : consequences for global marketing and advertising /

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Bibliographic Details
Main Author: Mooij, Marieke K. de
Format: Printed Book
Language:English
Published: Thousand Oaks : Sage Publications, 2011.
Edition:2nd ed.
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers
Marketing
Description
Physical Description:403p.
ISBN:9781412979900 (pbk.)

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