Cita APA

Jain, S. C., & Haley, G. T. (2009). Marketing planning and strategy (8th ed.). Cengage Learning.

Citación estilo Chicago

Jain, Subhash C., y George T. Haley. Marketing Planning and Strategy. 8th ed. Delhi: Cengage Learning, 2009.

Cita MLA

Jain, Subhash C., y George T. Haley. Marketing Planning and Strategy. 8th ed. Cengage Learning, 2009.