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Marketing plans : how to prepare them, how to use them /

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Manylion Llyfryddiaeth
Prif Awdur:	McDonald, Malcolm
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Amsterdam : Elsevier, 2003.
Rhifyn:	5th ed.
Pynciau:	Marketing

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How to survive and make money in them
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How to write a marketing plan
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Sales forecasting: how to prepare and use market data and sales forecasts in profit planning
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