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Marketing plans : how to prepare them, how to use them /

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Xehetasun bibliografikoak
Egile nagusia:	McDonald, Malcolm
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	Amsterdam : Elsevier, 2003.
Edizioa:	5th ed.
Gaiak:	Marketing

Antzeko izenburuak

Marketing plans How to prepare them; how to use them /
nork: Mcdonald, Malcolm
Argitaratua: (2002)

Marketing plans how to use them
nork: McDonald, Malcom
Argitaratua: (2000)

Marketing plans: How to prepare them, how to use them
nork: Mc Donald, Malcolm
Argitaratua: (2000)

Marketing plans : how to prepare them, how to use them /
nork: McDonald, Malcolm H. B.
Argitaratua: (1985)

Key customers: How to manage them profitably
nork: McDonald, Malcolm
Argitaratua: (2001)

Market segmentation : how to do it ; how to profit from it /
nork: McDonald, Malcolm
Argitaratua: (1998)

Market segmentation how to do it, how to profit from it
nork: McDonald, Malcolm
Argitaratua: (1998)

Marketing accountablity how to measure marketing effectiveness
nork: McDonald, Malcolm
Argitaratua: (2009)

Malcolm McDonald on marketing planning : understanding marketing plans and strategy
nork: McDonald, Malcolm
Argitaratua: (2008)

Market segmentation: how to do it ,how to profit from it /
nork: McDonald, Malcolm .
Argitaratua: (2004)

Marketing accountability: how to measure marketing effectiveness /
nork: McDonald, Malcolm
Argitaratua: (2009)

Essential guide to marketing planning, Vol.II /
nork: McDonald, Malcolm .
Argitaratua: (2005)

Marketing plans for service businesses: a complete guide /
nork: McDonald, Malcolm
Argitaratua: (2007)

Market segmentation How to do it; how to profit from it /
nork: Mcdonald, Malcolm
Argitaratua: (2004)

The complete marketer :
nork: McDonald, Malcolm

Marketing accountability :
nork: McDonald, Malcolm
Argitaratua: (2011)

Malcolm McDonald on marketing planning: understanding marketing plans and strategy/
nork: Mcdonald,Malcolm
Argitaratua: (2008)

New Marketing: transforming the corporate future /
nork: McDonald, Malcolm .
Argitaratua: (2002)

E-marketing improving marketing effectiveness in a digital world /
nork: McDonald, Malcolm .
Argitaratua: (1999)

Market segmentation a step by step approach to creating profitable market segments
nork: McDonald, Malcolm
Argitaratua: (1995)

Making marketing happen: how great companies make strategic marketing planning work for them /
nork: Smith, Brian D .
Argitaratua: (2005)

Complete marketer : 60 essential concepts for marketing excellence
nork: McDonald, Malcolm, Meldrum, Mike
Argitaratua: (2013)

How to prepare a marketing plan
nork: Stapleton, John
Argitaratua: (1974)

Making Marketing Happen : How great companies make Strategic Marketing Planning work for them
nork: Smith,Brain D.
Argitaratua: (2005)

Marketing plans for service businesses: a complete guide
nork: McDonald, Malcom; Payne, Adrian
Argitaratua: (2007)

Marketing due diligence Reconnecting strategy to share price /
nork: Mcdonald, Malcolm, Etc
Argitaratua: (2006)

Making marketing happen: how great companies make strategic marketing planning work for them
nork: Smith, Brian D
Argitaratua: (2007)

How to survive and make money in them
nork: Schultz, Harry D.
Argitaratua: (1964)

Preparing the marketing plan /
nork: Parmerlee, David .
Argitaratua: (2000)

Direct Marketing an integrated approach
nork: McDonald, William J.
Argitaratua: (1998)

How to write a marketing plan
nork: John Westwood
Argitaratua: (2000)

How to prepare a marketing plan/2e
nork: Stapleton, John
Argitaratua: (1974)

Market Segmentation How to do it How to profit from it
nork: Malcom McDonald, et al.
Argitaratua: (2004)

Marketing value metrics : a new metrics model to measure marketing effectiveness
nork: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Argitaratua: (2014)

e - marketing: Improving marketing effectiveness in a digital world
nork: McDonald, Malcolm; Wilson, Hugh
Argitaratua: (2001)

Marketing value metrics: a new metrics model to measure marketing effectiveness
nork: Mcdonald, Malcolm
Argitaratua: (2014)

How to write a marketing plan
nork: Westwood, John
Argitaratua: (2006)

New marketing: transforming the corporate future
nork: McDonald, Malcom; Wilson, Hugh
Argitaratua: (2007)

Sales forecasting: how to prepare and use market data and sales forecasts in profit planning
nork: Dodd, T.F
Argitaratua: (1974)

How to write a marketing plan:Creating Success
nork: John Westwood
Argitaratua: (2013)