McDonald, M. (2003). Marketing plans: How to prepare them, how to use them (5th ed.). Elsevier.
Chicago Edition CitationMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Amsterdam: Elsevier, 2003.
MLA Edition CitationMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Elsevier, 2003.
Warning: These citations may not always be 100% accurate.