Cusick, W. J. (2009). All customers are irrational: Understanding what they think, what they feel, and what keeps them coming back. AMACOM.
Styl ChicagoCusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. New York: AMACOM, 2009.
Citace podle MLACusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. AMACOM, 2009.
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