APA Edition Citation

Cusick, W. J. (2009). All customers are irrational: Understanding what they think, what they feel, and what keeps them coming back. AMACOM.

Chicago Edition Citation

Cusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. New York: AMACOM, 2009.

MLA Edition Citation

Cusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. AMACOM, 2009.