Berger, A. A. (2016). Media and communication research methods: An introduction to qualitative and quantitative approaches (4th ed.). Sage Publications.
Chicago Edition CitationBerger, Arthur Asa. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. 4th ed. London: Sage Publications, 2016.
MLA Edition CitationBerger, Arthur Asa. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. 4th ed. Sage Publications, 2016.
Warning: These citations may not always be 100% accurate.