APA Edition Citation

(2013). Brand positioning: Strategies for competitive advantage (2nd ed.). Tata McGraw Hill.

Chicago Edition Citation

Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata McGraw Hill, 2013.

MLA Edition Citation

Brand Positioning: Strategies for Competitive Advantage. 2nd ed. Tata McGraw Hill, 2013.

Warning: These citations may not always be 100% accurate.