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Advertising and promotion : an integrated marketing communications perspective /

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Dettagli Bibliografici
Autore principale:	Belch, George E.
Altri autori:	Belch, Michael A., Purani, Keyoor
Natura:	Printed Book
Lingua:	English
Pubblicazione:	New Delhi : McGraw Hill 2015.
Edizione:	9th ed.
Soggetti:	Advertising Marketing Communications

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