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Advertising and promotion : an integrated marketing communications perspective /

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Xehetasun bibliografikoak
Egile nagusia:	Belch, George E.
Beste egile batzuk:	Belch, Michael A., Purani, Keyoor
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi : McGraw Hill 2015.
Edizioa:	9th ed.
Gaiak:	Advertising Marketing Communications

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