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Advertising and promotion : an integrated marketing communications perspective /
| Hlavní autor: | Belch, George E. |
|---|---|
| Další autoři: | Belch, Michael A., Purani, Keyoor |
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
New Delhi :
McGraw Hill
2015.
|
| Vydání: | 9th ed. |
| Témata: |
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